Strategically refreshing the nearly 3,000 products in the CVS Health brand portfolio to better connect the minds of consumers and CVS at shelf. We shifted from a consumer value brand, to a consumer values brand by proudly elevating the product visuals and clarifying content hierarchy, bringing ease in choosing CVS products at shelf. Throughout this redesign, I was responsible for applying and flexing the design system thinking across the entire range of the portfolio, ranging from cold medicine to baby diapers.

CVS Health