Creating a brand world that repositions Yoplait as health-forward, joyful and iconic leader in the dairy aisle. Using a refreshed palette, yogurt-inspired custom typeface, and fruity scenes, we amplified the natural tastiness in Yoplait yogurt.

Yoplait

Role: Lead Designer

Creative Director: Drew Stocker
Design Director: Jordan Stokke
Strategy: Kendal Burkins and Cait Starke
Custom Typeface: Radek Łukasiewicz
Fruit Photography: Sarah Remington